Components of intangible assets consist of the following (in thousands):

 

		March 28, 2020												September 28, 2019
		Cost				Accumulated Amortization				Net Value				Cost				Accumulated Amortization				Net Value			Economic Life
Goodwill		$	37,897			$	—			$	37,897			$	37,897			$	—			$	37,897		N/A
Intangibles:
Tradename/trademarks		$	16,090			$	(3,549	)		$	12,541			$	16,090			$	(3,278	)		$	12,812		20 – 30 yrs
Customer relationships			7,400				(1,363	)			6,037				7,400				(993	)			6,407		8 – 10 yrs
Technology			1,720				(1,349	)			371				1,720				(1,289	)			431		10 yrs
License agreements			2,100				(682	)			1,418				2,100				(630	)			1,470		15 – 30 yrs
Non-compete agreements			1,657				(1,290	)			367				1,657				(1,170	)			487		4 – 8.5 yrs
Total intangibles		$	28,967			$	(8,233	)		$	20,734			$	28,967			$	(7,360	)		$	21,607

 

Goodwill was recorded in conjunction with our acquisitions of Salt Life and businesses and represents the acquired goodwill, net of the million cumulative impairment losses recorded in fiscal year At the Salt Life reporting within the Salt Life Group segment and reporting unit within the Delta Group segment had goodwill of million and million, respectively. We evaluate the carrying value of goodwill annually on the day of our fiscal quarter or more frequently if events or circumstances indicate that an impairment loss have occurred. Such circumstances could include, but are limited to, a significant adverse change in business climate, increased competition or other economic conditions.

 

As of we performed an interim goodwill impairment evaluation using the optional qualitative assessment provided within ASC and concluded that it is more likely than that the fair value of the Salt Life and reporting units are greater than the carrying value at In reaching this conclusion, we applied various management judgments and estimates, including the results of prior annual impairment tests and the drivers of the near-term reduced projected results. In the annual goodwill impairment evaluation performed during the fiscal quarter, we estimated the fair value of the reporting units using a discounted cash flow methodology using key assumptions as described in the fiscal Form -K, . As a result of this analysis, we estimated that the fair value of the reporting units exceeded their carrying values by significant margins.

 

Prior to the COVID- pandemic, we anticipated double-digit topline growth in our and Salt Life businesses for fiscal year compared to the prior year. For the Salt Life reporting unit, we expect results to be negatively impacted in the short term by the temporary closure of retail channels, including the Salt Life-branded retail stores, as a result of the COVID- pandemic impact in the U.S. There remains uncertainty as to when these channels will re-open and to what level they will be restored. We have seen continued strength in ecommerce sales channels, including our Salt Life consumer site. During the quarter ended Salt Life web sales increased over the prior year. In we have experienced further acceleration of Salt Life ecommerce sales, with sales more than doubling over the same period in the prior year. This continuing revenue stream provides support of the underlying strength of the Salt Life brand and expectations regarding future performance as the U.S economy re-opens. We have also taken actions to improve cash flows and operating income in the short and long-term. The business has experienced a notable increase in sales orders in the final week of the fiscal quarter that has further accelerated into In the average daily orders received is more than double that of and approximates the average daily orders received during the holiday period.  Greater than of sales come through ecommerce sales channels, which show positive sales trends during the COVID- pandemic. Considering the significant excess of fair value over carrying value in the prior year impairment evaluations and the leading indicators of strong Salt Life ecommerce and sales in recent weeks, we concluded that it is more likely than that the fair values of the Salt Life and reporting units are greater than the carrying value.

 

Although we are aggressively managing our response to the recent COVID- pandemic, its impact on the Salt Life and reporting units' full year fiscal and beyond results and cash flows is uncertain. We believe that the most significant elements of uncertainty are the intensity and duration of the impact on retailers as well as the ability of our customers, supply chain, and distribution to operate with minimal disruption for the remainder of fiscal and beyond, all of which could negatively impact the reporting units' financial position, results of operations, cash flows, and outlook. Given the current macro-economic environment and the uncertainties regarding its potential impact on our business, there can be assurance that our estimates and assumptions used in our impairment tests will prove to be accurate predictions of the future. If our assumptions regarding fair value are achieved, it is possible that an impairment review be triggered and goodwill or other intangible assets be impaired in a future period.

 

Amortization expense for intangible assets was million and million for the -month periods ended , and , respectively, and  million and million for the -month periods ended and respectively. Amortization expense is estimated to be approximately million for fiscal year million for each of fiscal years and  million for fiscal year and approximately million for fiscal year