Salt Life Brand Expands Into Home Furnishings
Salt Life Home Collection to Launch in 2024
DULUTH, Ga.--(BUSINESS WIRE)-- Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear, lifestyle apparel, and on-demand digital print strategies, today announced that Salt Life, its authentic, aspirational lifestyle brand, will expand its product line to include its first home furnishings collection – Salt Life Home. The new collection will be developed and marketed via a license agreement with Magnussen Home, an industry-leading furniture designer and manufacturer, and offer consumers across the country a wide array of coastal-inspired products for living, dining, entertainment, office, sleep and other home spaces.
Robert W. Humphreys, Chairman and Chief Executive Officer of Delta Apparel, Inc., commented, “We are thrilled to see Salt Life continue to diversify its product line and enter the growing, multi-billion-dollar home goods market. We see home goods as a dynamic addition to the current Salt Life license portfolio including branded restaurants and beverages. As our license portfolio expands over time, we expect the royalty income generated to serve as another significant revenue channel for Salt Life along with branded retail, eCommerce, and wholesale.”
Jeff Stillwell, Salt Life’s President, further commented, “Salt Life’s brand recognition continues to grow across the United States and internationally, and we constantly look to create ways for consumers to connect with Salt Life’s unique ocean aesthetic. Expanding into home goods has been on our radar for some time now and we are extremely excited about our collaboration with the Magnussen team on the Salt Life Home collection and the opportunity it gives us to complement our existing line with a substantial new product category.”
The Salt Life Home collection will range from relaxed, breezy linens to sturdy wooden furniture, and provide the comfort of coastal living in designs to fit a variety of home styles. Salt Life’s consumer-favorite beach apparel serves as an inspiration for the collection, which will feature textures and patterns reminiscent of seaside views and colors ranging from soothing neutrals to bold splashes of ocean blue and sunset red. Whether shoppers are looking for a complete living room set or simply seeking a coastal accent piece to complement their existing interiors, Salt Life Home will offer price points to meet a wide range of consumer needs and style preferences from casual to contemporary.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing proprietary DTG2Go technology and innovation to customer supply chains. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores and mid-tier retailers, mass merchants and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,500 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.
About Salt Life
For twenty years, Salt Life® has led the ocean lifestyle category, embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement through its YouTube channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes Above & Below: a Salt Life Podcast as well as the Charter Captains, Dive Instructor, and Surf Instructor Directories.
Salt Life products are available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores dotting the U.S. coastline from California to Florida and up the eastern seaboard to Delaware. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 20 years ago.
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Justin Grow, 864-232-5200 x6604
Investor Relations and Media Contact:
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Source: Delta Apparel, Inc.
Released March 2, 2023